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Knoodle No More?
At Capterra, we were all shocked by the recent news that the popular social learning platform, Knoodle, is going out of business. But to all of the soon-to-be former Knoodle users, we don’t want you to...
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How Social Media is Changing Hotel Management
It used to be that when you had a bad experience with a hotel or restaurant, you’d complain to the manager and maybe tell your friends about it, but that was about it. Well, not anymore. Facebook,...
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Swooning for Short Forms
As a Marketing Advisor at Capterra, I serve as an outside marketing consultant for nearly 300 B2B software companies. I’m basically their own personal “Dear Abby”—only instead of giving advice to...
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Got Credibility? 4 Elements to Build Trust
You’re walking down the street when a stranger stops you and tries to sell you a “real” Rolex for $200. Are you interested? No, because it’s probably fake or stolen. What if you’re in an official...
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Should Your E-Marketing Real Estate Include Landing Pages?
‘Closet space to die for…trails right outside your door.’ Recently, I thought that I’d made up my mind about where I was going to live. That is, until my friend suggested another alternative… ‘The...
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Skipping Out on Tracking? Why You Can’t Afford a Day Off
I love math and numbers and looking at data and trying to figure out what it means, just like everyone else in the marketing world! Right? Right?! Bueller? Okay, so maybe not everyone enjoys numbers as...
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Does Your Website Copy Convert?
Typically, when you hear about “content marketing”, it’s in reference to SEO and inbound marketing efforts. You know… the whole, “Content is King” thing. That’s all well and good, but I’m surprised...
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The Secret to Landing Page Creation
What used to take days when outsourced now takes Abby Bandel, the Marketing Manager at SimplyCT, hours to do herself. She now has more control, more flexibility, and less stress. Best of all, the...
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4 Tools for a DIY Lead Gen Website
No excuse…there is simply no excuse in this day and age for a software company to have a bad website. Now wait just a minute. Nobody’s calling your baby ugly. By bad website, I’m referring to its...
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The Painless Truth About Capterra Conversion Tracking
In this month’s edition of our “Dear Kara” column, a software marketer asks for help convincing their web developer of the value of conversion tracking. Dear Kara, I’ve recently taken over our online...
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