It used to be that when you had a bad experience with a hotel or restaurant, you’d complain to the manager and maybe tell your friends about it, but that was about it. Well, not anymore. Facebook, Twitter, Google +, and any other social sharing site gives customers instant gratification – they can make their complaint and share it (publicly) with no lag time.
But it works both ways, as evidenced by author Dave Kerpan’s personal experience with social sharing. One tweet about his frustration with a long line at a hotel check-in sent him packing (on his next trip) to a hotel down the road and recommending it to all of his friends. That second hotel made $10,000– all because they were “listening” and smart about social media.
Guests are judging you from the moment they check in to the moment they leave. Whether their experience is wonderful or terrible, they are going to spread the word, usually through the use of social media.
Hospitality Property Management Systems
If you haven’t already implemented a Hospitality Property Management System, then it’s time. Automating the marketing, booking, and billing for your hotels, motels, and resorts can lead to more positive experiences… leading to more social sharing… which leads to more business for you.
Whether you run a one unit, 12 bedroom bed & breakfast, or a 12 unit, 500 room hotel, hospitality property management can help improve your business.
The Research
We researched the HPMS industry to find the Top 20 Most Popular Hospitality Property Management Systems.
We used our popularity index to determine these 20 hospitality property management leaders. The index is based on the number of customers, number of users, and social presence of each of the property management companies.
If you are interested in the intricacies of our research process, you can check out all the details here.
The Data
Below you will see the raw data we collected to rank the top 20 solutions. Many vendors could only provide estimates, so keep in mind that much of the customer and user data is not exact.
It’s important to keep in mind that the rankings are based strictly on our popularity index and nothing else. We did not compare each of these solutions feature for feature, and I highly suggest considering more hospitality property management providers than the 20 listed. Evaluate the entire marketplace and what each vendor offers to determine which solution is right for you. Sound daunting? It doesn’t have to be. You can check out our Hospitality Property Management Software Directory on Capterra for a comprehensive list of solutions, and easily compare products side-by-side.