This month I’m sharing an actual review for a great vendor I had the pleasure of working with. All it took was a little back and forth via email, and they have a new set of emails to send. Pretty easy, huh?
Simple changes to your email nurture tracks can be a game changer.
So what’s your excuse now?
Here’s a look at the actual vendor emails sent prior to review…
1. Auto-email sent after download:
Thank you for downloading the trial of Absolutely Awesome Software (AAS).
Access your trial here: (web url)
The password is AWESOME1.
-Sam
CEO, Absolutely Awesome Software
2. Email sent day 1 (asap):
Good afternoon Pat,
Glad you downloaded the trial of Absolutely Awesome Software (AAS).
The password is AWESOME1.
Do download the Quick Start Guide (web url). This will get you going quickly… You can also see our short video (slightly out of date since the many new improvements) (web url)
The full User Guide is available in our Resources Center (web url)
How will you be using the software? I am curious…
And if you have questions PLEASE do call me personally (or email) so that we can go over the software together.
Sincerely,
Sam
CEO, Absolutely Awesome Software
3. Sent 7 days after download:
Hello Pat,
Last week you downloaded a demo of Absolutely Awesome Software. Did you get a chance to try it? Have you managed to do your scheduling? If not, or if you have questions, PLEASE give me a call or email. We could take 10-15 minutes together to find your solution.
If AAS is the right product for you, get 5% off if you purchase within 30 days of download.
Sincerely,
Sam
CEO, Absolutely Awesome Software
PS: I’ll be doing a second follow up in a week or so and a final one just before the trial expires.
4. Sent 14 days after download:
Hello Pat,
You have about two weeks left with the Absolutely Awesome Software demo. How is it going? Let me know if you have questions or particular needs… See prices and order form here: (web url). You also get 5% off if you purchase within two weeks. Rebate number $$$rebate_number$$$.
Sincerely,
Sam
CEO, Absolutely Awesome Software
5. Final email sent 28 days after download:
Hello Pat,
Final follow-up about Absolutely Awesome Software. Your demo should be expiring in the next couple of days.
If AAS met your needs, you can order here: (web url). You also get 5% off if you purchase within the next day or so. Rebate number: $$$rebate_number$$$.
We offer great support and are always there to help out – part of the AAS advantage.
Sincerely,
Sam
CEO, Absolutely Awesome Software
My review for Sam…
Sam asked that I focus only on the content of the emails, as they are not able to easily modify the “system”.
There are a few of general concepts that we’ve found to work well:
- Making sure there is a strong offer with each email
- Challenging and educating the prospect
- Providing value at each step
So I tried to incorporate those concepts with the re-written emails below, and also asked Sam to edit so it’s in his “voice.”
1. Auto-email sent after download:
Pat,
Thank you for your interest in Absolutely Awesome Software (AAS). You’ll need the information below to get started.
Your reference number is: #######
Your password is: XXXXXXX
Please be sure to check out the Quick Start Guide (“Quick Start Guide” is the link). The guide will ensure you are able to customize your trial to fit your specific needs.
Or, if you’d rather, simply reply to this email to schedule your FREE 10 minute Quick Start Consultation.
-The AAS Team
2. Email sent day 1 (asap):
Good (morning/afternoon) Pat,
I hope you’ve already had the chance to check out Absolutely Awesome Software (AAS). In case our you didn’t receive our initial email, your login information is:
Reference number: #######
Password: XXXXXXX
It’s widely believed that the #1 key to a successful trial is making sure you are able to configure it to your specific processes. Make sure any system you try allows you to do this. Our Quick Start Guide (link) will walk you through the steps of setting up AAS so you get the most out of your time and understand how it will work for you.
If you have any questions or issues, please call or email me personally so I can ensure that you’re getting the most out of your trial.
Signature
3. Email sent 7 days after download:
Pat,
Hello. You’re 7 days into your trial of Absolutely Awesome Software and are probably ready to test some more advanced functionality. Successful managers have rated the following as the top needs from a professional (your type of software) management solution:
Top 3 Needs of Professional Managers
1. Ability to create complex customer schedules (p. 3)
2. Effective calendars and notifications (p.12)
3. Performance dashboards and management reports (p. 19)
Check out our full User’s Guide (link) to see how easy it is to set up AAS to handle even the most complex calculations.
If you haven’t already done so schedule your FREE 10 minute Quick Start Consultation by replying to this email. Make sure you are getting the most out of your trial.
Signature
4. Sent 14 days after download
Hello Pat,
There are 14 days left in your Absolutely Awesome Software trial. I trust that it is going well.
If you’re like most of our successful clients you’re facing the following challenges:
Top Challenges of Professional Managers
- Manually completing complex estimates leads to errors – AAS proactively catches data entry and computational errors
- Numerous iterations and variables require a great deal of time to compute – AAS saves time with (???)
- Finalizing month end accounting and producing reports – AAS (does ???)
[Obviously you'd put in the most common challenges that your target/ideal customer faces and explain how AAS helps]
If you’re facing different challenges, contact me today to discuss. We’ve helped over 1000 clients tackle their toughest obstacles.
Signature
PS We offer a 5% discount for anyone who has downloaded the trial. You can view pricing and order online at: (order form). Use rebate number $$$rebate_number$$$.
5. Email email sent 28 days after download:
Pat,
Good (morning/afternoon). Your trial of Absolutely Awesome Software is set to expire in a few days. If you’ve decided to move forward with AAS, make sure you act before XX/XX/XX to take advantage of the 5% discount. You can order online at: (order form). Be sure to use rebate number $$$rebate_number$$$.
If you’re still in the process of selecting a solution and need more time let us know. Contact me today to set up a free consultation. We’re happy to help you work through the challenges you’re facing…whether you select AAS or not. It’s important for both of us that you find a system that truly works for your particular organization.
Signature
Final Note:
As I told the vendor I worked with on these, if you don’t have the content/resources referenced in these emails already, I strongly suggest investing the time and effort to create them. Original, insightful content that you create should be quick and easy, and is consistently rated as the most useful to buyers.
As always, if you’d like to discuss any of this or your particular nurture track, email me at ryan@capterra.com.