Clik here to view.
Top LMS Software Solutions Infographic
Today we published a new infographic: Top 20 Most Popular LMS Software Solutions Why? Capterra has assisted with many software purchases over the years, and one of the most common approaches we have...
View ArticleClik here to view.
9 Reasons For and Against Virtual Tradeshows
Sometimes it seems like everything is going virtual. A virtual Tupac Shakur performed at Coachella this past April, Wii Sports lets you play anything from virtual golf to virtual bowling, and there’s...
View ArticleClik here to view.
Another Sales Email? Is Your Follow-up Getting Annoying?
Over the past few months, we’ve been exploring the ins and outs of effective sales emails. Your fellow software vendors have posed some excellent questions lately, including this one: “Is the (21)-day...
View ArticleClik here to view.
5 Free Marketing Applications I’m Thankful For
We’re quickly approaching Thanksgiving (I know, where did 2012 go?), and I’ve been spending some time reflecting on what I’m thankful for this year. As I thought back, I remembered that in January,...
View ArticleClik here to view.
Ponies Bite: And Other Realities of Being a Software Santa
Jingle, jingle, jingle “Ho, ho, ho!” What’s that sound? Is it the jolly old man in the red suit with the jiggly belly? The man with the rosy cheeks and white beard? Well… not exactly. If you’re a...
View ArticleClik here to view.
Attack of the Clones! 7 Ways to Differentiate Your Software
What makes your software special? If you can’t answer that question, then it’s likely that your prospects can’t either. And according to big names like Seth Godin, that’s a big problem. Even if you’re...
View ArticleClik here to view.
Taking Your Nurture Emails from Zero to Hero
This month I’m sharing an actual review for a great vendor I had the pleasure of working with. All it took was a little back and forth via email, and they have a new set of emails to send. Pretty...
View ArticleClik here to view.
It’s the Holiday Season…Time to Bid!
Recently, I did an interview with BtoB Magazine about why it’s important for B2B companies to continue their marketing campaigns throughout the holiday season. The interview was prompted by a blog post...
View ArticleClik here to view.
Most Popular Talent Management Software Infographic
Today we are excited to announce the next infographic in our Top 20 Most Popular Infographic Series: The Top 20 Most Popular Talent Management Software Solutions. Click here to read more about why we...
View ArticleClik here to view.
Who’s Leading the Field in Field Service Software?
Today, we’re excited to announce the next infographic in our ‘Top 20 Most Popular’ series: The Top 20 Most Popular Field Service Management Software Solutions Field Service Management Software allows...
View ArticleClik here to view.
It’s How Much? Determining Fair Price for Software Leads
A year ago, I attended a conference that was all about lead generation. I met all kinds of vendors that sell leads for as little as pennies per lead. My initial reaction was skepticism. Our...
View ArticleClik here to view.
Marketing Resolutions for 2013
It’s the first week of 2013! Time for self reflection and creating new goals for the New Year. Here’s what I’m thinking for the upcoming year: eat more ice cream (it makes me happy!), get the kids to...
View ArticleClik here to view.
Staying Hot in the Software Industry & Toasty in the Winter
It hasn’t exactly been cold per se in D.C. so far, but it seems like a good bet that it’s going to get colder. There’s nothing wrong with things cooling down outside (it’s what makes hot chocolate so...
View ArticleClik here to view.
What’s Fashionable on the Software Red Carpet?
The Golden Globes were this past Sunday night, and if you tuned in, you may have been anxiously awaiting the announcement of Best Picture. But if you’re anything like me (or Joan Rivers), you were also...
View ArticleClik here to view.
Top Software Programs for Church Management
Today, we’re excited to announce the next infographic in our ‘Top 20 Most Popular’ series: The Top 20 Most Popular Church Management Software Solutions. Church Management Software help churches handle...
View ArticleClik here to view.
Don’t Be a Victim of Spring Cleaning Unsubscribes
At the beginning of each year, I kick off an event that I like to call Spring Cleaning of My Inbox (yes, I realize it’s not spring). Instead of deleting dozens of emails that I don’t read each day, I...
View ArticleClik here to view.
If You Have an Awful Website Is Your Software Awful Too?
“To be honest, based on the site design, I am leery of how the program design would be.” This is a recent quote we received from a prospect as part of their “Thanks, but no thanks” response to a...
View ArticleClik here to view.
To In-House or Outsource Marketing? That Is the Question
Much like Shakespeare’s Hamlet, the software marketer faces a difficult decision: whether to execute certain marketing projects by tasking internal resources or by hiring outside help. Though the...
View ArticleClik here to view.
Should You Incentivize People to Check Out Your Software?
If you’re keeping up with your competition, then you may have noticed a recent trend in the software industry: bribery. Okay, so maybe it’s not the newest trick in the sales and marketing playbook, but...
View ArticleClik here to view.
Most Popular Members in Membership Management
Are you still using a spreadsheet to manage members in your organization, association, or group? Do you send emails to your current and future members one-by-one and not through an efficient, automated...
View Article